Bjork VRX - NotGet - for Sydney Exhibition - Directors Warren and Nick

Virtual Reality

Björk’s virtual reality experience ‘Notget’ was awarded first place in the Digital Grand Prix at Cannes Lions 2017. Directed by Warren Du Preez and Nick Thornton Jones, with creative direction from Björk herself and James Merry, the ethereal video depicts a digital avatar of Björk who gives a magical performance adorned in a second skin, in a dark world the viewer becomes immersed in.

The video is also the most recent addition to the touring exhibition Björk Digital, where Björk has been showing ground-breaking VR and 360 experiences of songs from her current album ‘Vulnicura.’

A 2D version of the video can be viewed here: https://youtu.be/pJDcwXQc5CU

Credits:

Direction: Warren Du Preez & Nick Thornton Jones

Creative direction & Masks by Björk & James Merry

VR creative and production: ANALOG

Performance capture: Andy Serkis

VR consultancy & executive producer:  Andrew Melchior

VR Creative : Arvid Niklasson & Matt Chandler

Track composed by Björk and Arca

Lyrics by Björk

String & vocal arrangement by Björk

Produced by Björk and Arca

Programmed by Arca and Björk

Mixed by The Haxan Cloak

Mastered for VR by Mandy Parnell at Black Saloon Studios

Make up: Andrew Gallimore at CLM

Hair: Martin Cullen at Streeters

Special Thanks to: Andy Serkis and Jonathan Cavendish, Derek Birkett, W&N studio

www.bjork.com


Cannes Lions 2017 - Grand Prix winner for Digital Craft

Cannes Lions review from Ad Age

London visual effects company Analog and W&N Studio, home of the project's directors Warren Du Preez and Nick Thorton Jones, created the Bjork "Notget VR" experience (see non-VR rendering above) promoting a track of the same name off her "Vulnicura" album, which has already previously spawned other virtual reality efforts including one for "Stonemilker." The Grand Prix-winner depicts Bjork's digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world -- the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

WHY THEY WON: Film Craft Jury President Robert Galluzzo, founder and executive director at Finch, Australia, explained that his category is "a tricky one because it's not about the broad strokes. It's about the minutiae. With an enormous amount of film content being made, there's never been a more important time to understand the value of film craft. It's not about big budgets. It's really about artistry."

Digital Craft Jury President Cowling, creative director at Unit9, said that Bjork's "Notget" VR experience earned praise from the jury for its ground-breaking execution across multiple aspects of the category. "It really represents everything we want to say about craft, not just about virtual reality. It combines all the facets of digital craft we'd been admiring across all the other projects we looked at, at the highest possible level. At the same time, what gave it the edge was the fact that's it's breaking new ground. Taking risks is integral to craft generally, and in particular to digital, and that's what this case did so compellingly. It's breaking new ground in new media, storytelling and experience design and it's doing it in a way that's absolutely virtuous."