• Nike VaporMax Reflective Elements - Nothing Stops 'Kev' 'You Up_'

Nike VaporMax Reflective Elements - Nothing Stops 'Kev' 'You Up_'

2/3 films for Nike VaporMax shot on location in south London over the course of a single day. Off-the-cuff, quirky yet celebrating the grittiness of urban London culture.

Red-alert, it's wet outside... all evening plans are cancelled - no one dares mess up their 'fresh kicks'! Although nothing stops Johnny (afrobeat dancer) - especially not a bit of rain, thanks to those water repellent Nike VaporMax utility on his feet!

Director: Ehsan
Production Company: Friend London @friendlondon
Exec Producer: Chris Abitbol
Producer: Campbell Beaton @campbellvonbeaton
Production Manager: Tiernan Hanby
Agency: Mox London @mox
Creative Director: Matt Bolton
Agency Producer: Rachel Cormack
DOP - Marcus Autelli @Marcusautelli
Production Designer: Caspar Phillips @caspar.phillips
Editor: Brendan Jenkins @ Ten Three @Jumpkins @tenthree
Second camera operator: Santiago Berni
Colourist: Jonny Thorpe @ Glassworks
VFX Artist: Felix Geen
Music Composition: Chris J P Franks - @Cashino
Sound Mix: Jake Ashwell @ 750_mph
Stylist: Robbie Canale @robbiecanale
Hair / Make-up: Kate O’ Shea
Director Assistant: Raúl Cerezo @grahamthunder

Rain Dance Talent:

Lead boy: John Turay - @__Itsjonny
Friend 1 - Mista Silva @mistasilvaf2d
Roadman - Gyasi Rolston @gn81